Alterra Mountain Company

Winter Park Resort, Colorado

Brought on by Intrawest (now Alterra Mountain Company) to explore mountain resort off-season opportunities and in particular, establish Winter Park Resort as a year-round destination.

Highlights include working closely with upper-management facilitating discovery sessions, comp analysis, focus groups, data collection, and persona development for new summer and shoulder-season business.

Experience Portfolio – Programming, Activities, Ethos + Vibe

By combining fitness, wellness and adventure with community experiences, elements of surprise, and sensory connections, Winter Park has the opportunity to not only be Denver’s playground, but a gathering place for like-minded everyday adventurers who value experiences over things.

Our work includes

• Facilitating & synthesizing data of focus groups and conducted market research for off-season persona development
• Developing narratives for target markets
• Research & landscape analysis
• Mountain experience matrix and design guidance
• Pursuance of cross-marketing and partnerships
• Uncovering opportunities within the staff ecosystem and culture
• Sustainability + environmental best practices

An Experience Portfolio that includes programming, activities, ethos & vibe